At the intersect between education and technology

What Qualities Should An SEO Expert Witness Have?

For business owners in need of assistance with litigation testimony, finding an SEO expert witness that is both credible and knowledgeable is a must. But how do you know if you have found the right SEO expert to help you win your case and demonstrate your company’s upright and ethical behavior online? Here are a few of the top things to look for in an SEO expert witness.


It comes as no surprise that testimony from an SEO expert with years of experience in the field holds more credibility and influence than a less-experienced individual. After all, anyone can claim to be an SEO expert without necessarily having the background and experience it takes to truly know what they are doing. Testimony from a highly experienced person who has been in SEO since its inception will hold far more weight, so it’s important to get an SEO expert witness in your corner who has demonstrated experience and expertise in the field.

Proven Track Record

Of course, having years, or even decades, of experience in SEO only goes so far if your expert has a less-than-stellar history in the field. Be sure to check your SEO expert’s references and speak with past clients to find out how he or she has helped their company to succeed. Additionally, it is vital that you make sure that the expert practices only above-board, “white hat” SEO strategies, as this can make or break the credibility of your case.

Communication Skills

Understanding the inner workings of SEO is one thing. Being able to effectively communicate the “how” and “why” of recommended SEO strategies is another. A good SEO expert witness should be able to explain various terms, practices and processes in a way that a layman can understand, without coming across as condescending or impatient. 

“Big Picture” Knowledge

A true SEO expert has the ability to understand business marketing at all levels, not just in terms of keywords and page rankings. Being able to see how all the pieces of the puzzle fit together, along with the psychology of a consumer, the social and emotional mindset of the audience to whom they are marketing, understanding the importance of web design, content, social media and other aspects of digital marketing takes an SEO expert from good to great.

Selecting an SEO expert witness to represent your business in litigation testimony is a big decision. Be sure that you consider these qualities when beginning your search.