The world of social media is abuzz with viral videos.  Videos have become the most potent weapon for marketers across the globe. Whether it is an advertisement or conveying a social message, nothing can do it better than a video or a photograph. There is actually science behind the reason why visual content is paramount in today’s world.

If social media posts are accompanied by visual content they tend to engage readers a lot more than just words. Use of GIFs, pictures and videos are on the rise in every kind of digital communication. All kinds of businesses are trying to leverage viral videos in order to increase revenue as well as establish a brand name and can even be instrumental in customer satisfaction.

• Saves Time And Relays Message Easily: We all know the popular saying A Picture Is Worth A Thousand Words –  and it is completely true.  Visual content takes about 1/10 of a second to send a message to your brain. Science also says that visual scene is processed 60000 times faster. Which means to convey a certain message if you use visual content instead of plain words it will not only be a much faster option, it will save the reader time. And, we all know time is money.
• Captures The Reader’s Attention: A post that is full of texts and various links will neither attract the reader’s attention nor will it capture the reader’s attention span. In the world of social media where over 5 billion content is shared daily every single day, users often tend to just scroll through posts instead of reading it. The best way to keep them hooked is by posting content with lots of visual scenes.
• Conveys A Clear And Consistent Message: We often find inconsistencies between written words that conjures an image in our mind and the real picture. This happens because when we read something, we let our imagination do the work and visualize it as we want it to be. While this is okay if it is a movie that has been adapted from a well-known book, it is not okay in corporate communication. Sending clear, precise messages through visual media is the wiser way. Don’t let your user’s imagination to conjure a different picture than what you want them to know.